The Top 3 Social Media Platforms to Help Grow Your Online Business

You may have heard the phrase “if you build it they will come.” If only that were true! Ask yourself whether you’re getting the number of conversions you expected when you started your online business.

But don’t worry too much. There are so many opportunities to get the word out there on social media platforms.

1. Facebook

Facebook allows you to create your own business page where you can market your product and share business updates. You can grow your page by inviting followers and keeping content fresh. You can also try paid Facebook ads, which will advertise your product to other Facebook users who fit your target audience.

If you’d like to learn more, you can dive in with this post from Business Insider.

2. Instagram

On Instagram, you can create a profile for your business where you can interact with followers and share photos and videos of your product. You can also use features like Instagram Live and Reels or host giveaways.

For more tips, read this in-depth guide from Sprout Social.

3. Tiktok

On Tiktok, you can partner with micro-influencers to increase awareness of your product and brand. You can also repost your Instagram Reels for more engagement. Tiktok even offers a Shopify App, so you don’t even need to leave the Shopify interface.

You can read more on Tiktok’s business guide.

I hope this overview helps guide your research moving forward!